The big news today is that Moleskine has gone public (and is trading well in its first day) (**Updated: unfortunately it closed low today). I've read several articles about it and am noticing some patterns:
As a planner-and-notebook person, I'm amused by the clips of Moleskine history and descriptions, many inaccurate and ranging from nicer than they are (describing them as leather-bound, for example, which they are not) to not so flattering (describing them as covered with coated cardboard, which doesn't sound very nice at all).
Most of the articles mention Italy's economy and that it's something of a surprise that Moleskine, an Italian company, has been so successful. Some notebook users would agree, but for reasons separate from the state of Italy's economy and more based on the actual quality (as opposed to the perceived value) of the notebooks themselves.
Moleskine has increased its product line year after year to include every size and format of notebook you can possibly think of including storyboard, music, sketchbooks, plain, lined, quadruled, tiny to huge. Their planner lineup increases every year as well, with 2014's selection bigger than ever with the new Turntable 18 month planner, the Professionals Dashboard weekly planner, and the expansion of the color planners into the Pocket size. Then there are the bags, pens, reading glasses, on and on.
Which brings me to the question: what will happen with all this expansion? Will Moleskine's bubble burst? Or will going public allow Moleskine to reach new new heights and expand into even more product (and even service) lines?
What do you think?