I mean the collective We here. I buy tons of Moleskine planners and notebooks. Why do we keep coming back for more? I've come up with a few explanations:
1. You know what you're going to get. This is the same reason why my husband's grandparents eat at McDonald's when they are traveling in foreign countries. They know what to expect, and they know they're going to like it. When you buy a Moleskine, you know it's going to be well made, good quality, and generally pleasant to use.
2. You can get them everywhere. At the airport, online, at Target, in other countries. No matter where you are, you know you can get your hands on a Moleskine. It reduces the intimidation of writing in one when it's not so rare you'll never find another one.
3. It's appropriate in any situation. You don't have to worry about busting out your screaming pink Hello Kitty planner in a board meeting. The black cover might be boring, but it can go from a meeting with the CEO to getting spit up on at playgroup. The solid construction looks like quality, and I have to admit it's just a classy-looking book.
4. They keep coming out with exciting new stuff. This is what has me gagging for more Moleskines. I mean, how can I pass up Star Wars planners? Colored covers? New formats? Endless sizes from teeny to huge? I'm always chomping at the bit to see what they'll come out with next.
Those of you who buy Moleskine planners and/ or notebooks, why do you keep returning to the brand?